This is something.
Foursquare and MTV have joined forces in an effort to remove the stigma associated with getting screened for sexually transmitted diseases. During the month of September Foursquare members who check in for STD screening will be awarded a special badge. The badge is part of MTV’s “GYT: Get Yourself Tested” campaign, which is hoping to cultivate open communication with parents, partners and health care providers.
Transparency truly is king when you wear your STD status on your public profile.
While its unclear how the GYT campaign will ultimately affect public health outcomes, it’s a clean demonstration of how location-based social apps can be leveraged to raise disease awareness.
My mind’s already thinking where this could go.
h/t to Alltop’s Holy Kaw