I’m thrilled to flip the switch on the brand spankin’ new 33 charts. The site has been under stealth reconstruction for the past several weeks. And here we are. Here’s what’s new:

Design with the reader in mind. 33 charts is a site built on ideas and centered on content. Custom-built on WordPress Genesis this new design is optimized for your experience. And while most designers think about what can be added to an information interface, we considered what can be taken away.

Improved access to 33c content. One of my challenges is helping readers connect to the deep content buried in my site. So we’ve added some elements to connect what you’re reading to stuff you may like. Going forward I will also be using tags to help you navigate topics that may be of interest to you. I’ll be using these intentionally from today onward and I will re-tag old posts over the coming weeks.

Improved responsiveness. About half of you are reading this post on a mobile device. And so we’re working to be sure that the mobile experience is solid. Beyond the experience for mobile users there are ground up, behind-the-scenes changes built to improve speed and functionality.

Built for email growth. If you navigate to the landing page (click the logo in the upper left) I am working to shape a robust email newsletter that curates the best stuff in medicine/technology/culture. This includes a summary of what’s published on 33 charts that week. So please sign up over on the right. If the newsletter isn’t a good fit for you, you can always unsubscribe. My list is trusted to the fine folks at MailChimp.

33c logo. I hope you like the new typographic logo. I had it built through 99designs. One of the most fascinating experiences of my virtual life, I might add. I put out a bid and designers of all levels from around the world participated in a contest. It was just crazy to watch. The winner was a design student from Italy. I hope you like it. And try out 99designs – just amazing.

Building 33 charts beyond a hobby. Beyond a tighter editorial calendar, I’m looking for new avenues to shape public conversation around the technology and the changing state of medicine. I’d like to create more media deliverables around the 33 charts brand. With this platform and my support I’m hoping to do some creative things to deliver unique insight and offer ongoing value to you. What began as a personal site to share ideas has evolved into a more serious space for changing minds. Stay with me as I pivot and push different buttons.

Ongoing growth. I’m working with a dedicated WordPress developer to grow and shape the 33c experience over the months to come. So rather than changes coming every 5 years you’ll see functionality evolve in real-time. Internet properties should be dynamic – this is where I’ve failed in the past.

Sponsorship. Sustaining a platform for the consistent, professional delivery of smart content takes some form of support. Consequently, I will be working to develop a sponsorship model. Those who have been here a while know that I briefly trialed this about 3 years ago. There was a lot of interest and several sponsors but I wasn’t ready for prime time in terms of my technical backup, etc. We’ll make this seamless to you such that it won’t interfere with what you experience. And if you know anyone who wants to reach some of the smartest readers in health and technology, send them my way.

Here’s how you can help me. Kick the tires. Poke around and see if anything doesn’t work from your perspective. As Silicon Valley developers with new products say, try to break it. This is a new build and there are bugs. I need you to find them. Concerning mobile responsiveness, if you see anything goofy on your phone or tablet take a screen shot and send it to fox42 at me dot com.

Huge thanks to WordPress designer and developer Ryan Townley, a dedicated minimalist and Cracker Jack Genesis developer who put up with yours truly to shape the look and functionality you find here here.

Thank you to everyone who has helped make 33c successful.