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Information, Physicians, Social/Public Media

Health Message Design for Constrained Media

December 7, 2013 By Bryan Vartabedian · Reading Time: < 1 minute

Twitter___onemedical__“During_the_winter__consider_...An interesting finding in my Twitter stream:  An image from the OneMedicalGroup with a focused health message.  Similar messaging can be found on the Baylor College of Medicine Google+ site.

I stopped to pay attention.  The face of the health professional helped draw me in.  The focused nature of the both messages was easy to process.  In a monotonous text heavy information stream the same message might get lost when placed in line.

Baylor_College_of_Medicine_-_Google_Creative health message design for constrained media needs more thought, dialog and research.  I suspect that this type of messaging has more potential to stick.

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Tagged With: Constrained media

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Bryan Vartabedian, MD

Bryan Vartabedian is a pediatrician at Baylor College of Medicine / Texas Children’s Hospital and one of health care’s influential voices on technology & medicine.
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