How well do you really know your social media peers? This post by Chris Brogan got me thinking about it. It’s an interesting question and I’m going to suggest that we probably know our social media friends better than we think. When you read what someone writes, see how they comment, study what they link, and see their pictures I think it’s safe to say you know a little bit about them.

When I was at HealthCamp Boston and Health 2.0 recently I was able to meet some folks I have been following for some time. Sure enough we had a strange familiarity with one another. We were like old friends who knew one another but had never met. And this week I brainstormed late into the evening with the Texas Medical Association’s VP of Communication, Steve Levine – it was the first time we had ever met but both of us felt that we were hardly strangers.

Chris Brogan suggests that we add this answer to the “why should I bother with social media” question. I have to agree.