AliveCor today introduced the Kardia Band wearable, an Apple Watch band capable of a medical-grade EKG. This is the first FDA-approved technology for instant EKG analysis. Driven by a nickel-sized sensor that snaps into the watch band, patients can speak their symptoms into the app. This ultimately becomes part of a report transmitted to the cardiologist.

While Kardia Band wearable drew it’s share of attention today, it floated through just as every other new device in the information stream. Another case of innovation extinction.

The problem is that the 24/7 digital health cycle has created a conflation of step counters and disruptive medical devices. And to a gadget giddy public, they’re one in the same. But AliveCor is defining a different category of wearable medical device. They’re in the business of human monitoring that will ultimately shape how personalized health transpires in real-time.

Look at AliveCor as driving the divide between wearables for show and devices for dough. It’s the difference between steps and serious dysthymias.

Check out Chrissy Farr in Fast Company;  re/code for more details.