I’ve long believed that LinkedIn is powerful core platform for physicians building a public presence. It offers a strong, searchable public facing profile, a blogging platform and the ability to post presentations.
Mashable reports this morning that LinkedIn will roll out video capability over the coming months.
“Some stories are better shown than told. Video allows you to evoke emotion, transport viewers, teach something or share some incredible piece of insight when words and images alone aren’t enough,” LinkedIn wrote in the announcement email. “We can’t wait to see how you use this new way to tell your stories on LinkedIn.”
This makes so much sense for physicians looking to have a presence without the heavy commitment of multiple social channels. A lot of us don’t have or need YouTube channels. Professional topics just don’t belong on Facebook or Instagram which are typically personal spaces. This new LinkedIn feature gets us closer to the ability to post a simple video in a professional context.
It’s interesting to see how LinkedIn has evolved. It began as a simple online resume, evolved to social media light, and is now emerging is a true comprehensive platform for digital presence.
LinkedIn is not sexy, but it’s functional.
LinkedIn video will be available only to a select set of heavy LinkedIn users at this point.
From the 33c way back machine: Why Doctors Should Use LinkedIn