I know a health blogger who likes to drop the f-bomb when discussing injustices in healthcare. It’s his way of showcasing his disapproval. Which I understand. There’s lots of discontent to go around these days.

Judiciously placed, salty language is shocking. And it gets attention. At first.

Then when you see it 50 times, it loses its effect.

Manufactured outrage is modern information’s neon sign. It works until you see the sign every day.

Avoid outrage extinction and save your passion for when you need it.

If you like this, check out the 33 charts Attention Archives. It’s a collection of some of what’s written on information and human attention. 

Image via Jason Rosewell on Unsplash