This is remarkable: The New York Department of Public Health is now using polished physician detail reps to approach doctors on issues of, well, public health. Polished, good-looking twenty something’s are being exploited in the name of the public good peddling information on domestic violence, cancer screening and immunization. While the department reports that they’ve not been in the habit of hiring former cheerleaders, the team is apparently easy on the eyes.  You can read the story in the New York Times here.

This is a good example of how the pharma model can be leveraged for objectives other than pushing pills. Physician habits can be changed with the presence of a well-trained, messenger making frequent calls … with food, I might add.

If you like this post about detail reps, you might check out our 33 charts Pharma/Industry Archive.