Not long ago received a review book from a mainstream New York publisher. Written by an power-hitting academic physician and intended for a general audience it was a beautifully produced book. So I did what I do when I want to learn about someone, I searched. My query turned up nothing. No conversation, content or even a bio. My failed search made me question his relevance.

There were, however, lots of peer-reviewed publications. Important stuff in prominent journals. Nothing, however, that helped me understand him or even what his work was about.

Your brilliance and your work and your passion may be staggering. But if I can’t find you to understand you it’s as if you don’t exist.

You might say, ‘well, he’s busy writing his book and doing important things. He’s a doctor.’ We all are.

As I’ve said before, public presence is part of the new professional order. Participation is optional. And so is relevance.