Those of us who write things for public consumption all face the same challenge: what do we do with it after it’s published? Once something hits the information stream it passes along from public view never to be seen again. Thus the importance of repurposing content.

But it can be repurposed. Today at The Mayo Clinc Center for Social Media Residency, Meredith Gould delivered a comprehensive overview of blogging for health care. Shaped for a hospital marketing population, she drove home the point that the stuff we write and create shouldn’t be left to die in the archives. And what goes for hospital marketers goes for public physicians.

I’ve had real success with the ‘33 charts vault.‘  When I’m inclined, I pull out stuff from the old days and give it new life on Twitter.  Posts that were successful in 2009 have the potential to live again. It’s remarkable how much traffic and conversation you can drive from a 4-year-old post.  If you write or create, try it.

Note to self:  send out some of my oldies for a new life.  So when you see, ‘from the 33c vault,’ you can blame Meredith.