Sturgeon’s law suggests that 90% of what we make is rubbish. That goes for everyone. Your journal publications, editorials and podcasts. Your ideas and theories.

Odds are, they’re not that good.

When you own this reality you free up your head and your expectations.

I live with this reality. I squeeze out ideas before they’re finished. Most float into the ether never to be heard from again. Some resonate and offer a unique context for understanding medicine’s changing space.

It’s the blessing and curse of everyone having the power to make things. It’s what happens when traditional pre-publication filters become less relevant and ideas are judged in the great wide open.

Given sturgeon’s law, I have to write a lot to have a little success. And the more I write the luckier I get.