What would happen if everyone listened more than they spoke? Here’s a thought experiment: If Twitter gave you a limit of two tweets a day, what would you share? How would you rethink what you send? You would probably consider how you can make the most impact with limited access to your followers. As Twitter has become more populated we have all ... Continue Reading about Two Tweets a Day – How to Create Value Over Volume
Twitter and the Dual Responsibility of Media
I found this tweet and it got me thinking about the tension that I feel on MedTwitter. It made me think that there is a dual responsibility of media. Trying to post something on #MedTwitter without invoking criticism: Attached was a gif of a woman executing an impossible rollerblade sequence around some obstacles. The tweet is from Dr. Kurt Lucas and ... Continue Reading about Twitter and the Dual Responsibility of Media
Outrage Extinction
I know a health blogger who likes to drop the f-bomb when discussing injustices in healthcare. It’s his way of showcasing his disapproval. Which I understand. There’s lots of discontent to go around these days. Judiciously placed, salty language is shocking. And it gets attention. At first. Then when you see it 50 times, it loses its effect. Manufactured ... Continue Reading about Outrage Extinction
Unsafe Levels of Alcohol and the Crisis of Medical Misinformation
Last week the media made headlines that alcohol is unsafe at any quantity. It was based on a Lancet study that drew that conclusion. Aaron Carroll publicsplained it in the New York Times. It’s worth a read to understand how we might begin to put headlines and research conclusions into the proper context Medical research is complicated. Few among us are in a ... Continue Reading about Unsafe Levels of Alcohol and the Crisis of Medical Misinformation
Human Attention is the New Limit, Not Space
I've been thinking about human attention recently. I was on the phone recently with a marketing professional. He had been reading 33 charts in preparation for an interview. So I took advantage of the moment and asked him if he had any advice. “Write longer posts,” he said. “Why?” I asked. “Long-form writing lends authority. You know, gravitas.” As it turns ... Continue Reading about Human Attention is the New Limit, Not Space
Texting and the Legislation of Attention
Last month Texas made it illegal to text and drive. Texting at a stop light is fine. Talking on a phone is fine. Hands free talking is okay except in a school zone. The legality of mascara application at 55 mph remains unclear. While we can outlaw the transmission of electronic messages we still have our wrists, dashboards, GPS devices, pagers, and the next ambient ... Continue Reading about Texting and the Legislation of Attention