The smaller the space you have to communicate the more the preparation you need. I think of this as the law of constraint. When I have lots of space I’m a little lazy and loose with what I deliver. Smaller spaces, however, require real thought. Think about it: 140 characters on Twitter took more thinking than 280. Prepping an 18 minute TED talk is ... Continue Reading about Communication and the Law of Constraint
The Limits of Twitter for Debate
Dr. Saurabh Jha (aka @roguerad) recently posted this comment on the limits of Twitter: No controversial topic can be adjudicated, or meaningfully discussed, on Twitter. My Twitter motto for 2020 I shared the idea and suggested that it should be framed and put over every physician’s workspace. Some agreed. Some disagreed. Twitter for zingers and last ... Continue Reading about The Limits of Twitter for Debate
New Literacy for the 21st century – The Art of Microstyle
If you want to show that you’re peeved on Twitter, starting with Ummm appears to be your best bet. Consider it part of the new literacy for the 21st century. Consider a recent Twitter exchange over a cardiology publication where one doctor wasn’t happy with how his position was represented. Let’s roll the clip.... Ummm... i listed false benefits attributed to ... Continue Reading about New Literacy for the 21st century – The Art of Microstyle
How Physicians Should Handle Conflict of Interest on Twitter
Very carefully. Using constrained media (apps where you don’t have enough room to really spell things out, like Twitter or Instagram) to pitch the products of companies that support us as physicians is tricky territory. How we handle conflict of interest with digital media needs discussion. Proper disclosure of conflict of interest is hard to achieve Solutions for ... Continue Reading about How Physicians Should Handle Conflict of Interest on Twitter
Human Attention is the New Limit, Not Space
I've been thinking about human attention recently. I was on the phone recently with a marketing professional. He had been reading 33 charts in preparation for an interview. So I took advantage of the moment and asked him if he had any advice. “Write longer posts,” he said. “Why?” I asked. “Long-form writing lends authority. You know, gravitas.” As it turns ... Continue Reading about Human Attention is the New Limit, Not Space
Twitter and the Lack of Constraint
This week Twitter continued its self-destructive behavior when it expanded its Tweet length to 280 characters. This is a problem because Twitter has been defined by constraint. It was the value proposition for users. When I looked at my feed there was the promise that no one person would take too much of my bandwidth. So for the past decade we learned to speak ... Continue Reading about Twitter and the Lack of Constraint