Very carefully. Using constrained media (apps where you don’t have enough room to really spell things out, like Twitter or Instagram) to pitch the products of companies that support us as physicians is tricky territory. How we handle conflict of interest with digital media needs discussion. Proper disclosure of conflict of interest is hard to achieve Solutions for ... Continue Reading about How Physicians Should Handle Conflict of Interest on Twitter
Human Attention is the New Limit, Not Space
I've been thinking about human attention recently. I was on the phone recently with a marketing professional. He had been reading 33 charts in preparation for an interview. So I took advantage of the moment and asked him if he had any advice. “Write longer posts,” he said. “Why?” I asked. “Long-form writing lends authority. You know, gravitas.” As it turns ... Continue Reading about Human Attention is the New Limit, Not Space
Twitter and the Lack of Constraint
This week Twitter continued its self-destructive behavior when it expanded its Tweet length to 280 characters. This is a problem because Twitter has been defined by constraint. It was the value proposition for users. When I looked at my feed there was the promise that no one person would take too much of my bandwidth. So for the past decade we learned to speak ... Continue Reading about Twitter and the Lack of Constraint
The Post-It Pearl as a Sign of the Times
Post-It Note pearls have become popular among doctors. These are little nuggets of medical wisdom packaged on Post-It Notes and left on hospital wards and clinic workroom spaces. Elements of complex anatomy or critical, pithy differentials are boiled down to simple diagrams and infographics offering just what we need to know. Found in places and spaces where you might ... Continue Reading about The Post-It Pearl as a Sign of the Times
The Medical Media Continuum | Where to put ideas
One of the biggest challenges I face today is where to put things. Not my stethoscope or reflex hammer, but more important things. Like ideas and media. It’s a new problem. Until recently doctors had no place to put ideas. Sounds odd. But think about it ... We could share ideas in the surgical lounge with our peers. We could share it in the auditorium of the local ... Continue Reading about The Medical Media Continuum | Where to put ideas
Word Constraint 500 – How the World Consumes Media
Quartz, one of the web’s fastest growing publications, recently shared that their success stems from understanding that published content must be under 500 or over 800 words. Otherwise they’re stuff is too long to share and too short to be in-depth. This word constraint foreshadows where we are headed in terms of media consumption. Perhaps they understand that ... Continue Reading about Word Constraint 500 – How the World Consumes Media