Post-It Note pearls have become popular among doctors. These are little nuggets of medical wisdom packaged on Post-It Notes and left on hospital wards and clinic workroom spaces. Elements of complex anatomy or critical, pithy differentials are boiled down to simple diagrams and infographics offering just what we need to know. Found in places and spaces where you might ... Continue Reading about The Post-It Pearl as a Sign of the Times
The Medical Media Continuum | Where to put ideas
One of the biggest challenges I face today is where to put things. Not my stethoscope or reflex hammer, but more important things. Like ideas and media. It’s a new problem. Until recently doctors had no place to put ideas. Sounds odd. But think about it ... We could share ideas in the surgical lounge with our peers. We could share it in the auditorium of the local ... Continue Reading about The Medical Media Continuum | Where to put ideas
Word Constraint 500 – How the World Consumes Media
Quartz, one of the web’s fastest growing publications, recently shared that their success stems from understanding that published content must be under 500 or over 800 words. Otherwise they’re stuff is too long to share and too short to be in-depth. This word constraint foreshadows where we are headed in terms of media consumption. Perhaps they understand that ... Continue Reading about Word Constraint 500 – How the World Consumes Media
Health Message Design for Constrained Media
An interesting finding in my Twitter stream: An image from the OneMedicalGroup with a focused health message. Similar messaging can be found on the Baylor College of Medicine Google+ site. I stopped to pay attention. The face of the health professional helped draw me in. The focused nature of the both messages was easy to process. In a monotonous text heavy ... Continue Reading about Health Message Design for Constrained Media
Constrained Media – Engaging with Short Format Information
I’ve always suggested that people, especially doctors, should make things. They should create content. But this is a tall order and I've realized that curation, conversation and commentary (the easier, lower order ways we engage with information and the Internet) may represent lower lying fruit for my colleagues. Consumption, of course, is the easiest part of what we ... Continue Reading about Constrained Media – Engaging with Short Format Information
Microstyle – The Art of Writing Little
If you have a chance, pick up a copy of Microstyle – The Art of Writing Little by naming consultant Christopher Johnson. It’s about our new expressive economy in language: getting a lot of idea out of a little message. Johnson calls this the era of microstyle, a new era of verbal communication that technology made possible. Microstyle is part of a broader cultural ... Continue Reading about Microstyle – The Art of Writing Little