Doctor’s are almost universally concerned with how they appear online. And almost universally, few have the time to invest in content creation, curation and conversation. At a minimum physicians should be building out their public facing profiles. Claiming these profiles represents a quick and reliable way to control an important piece of the digital landscape - ... Continue Reading about How a Doctor Can Improve His Digital Footprint in One Hour
9 Secrets for Making the Most of Your Doximity Profile
33 charts is excited to have Doximity as our featured sponsor this week. Frustratingly, much of what appears about physicians online is out of our control. There are only a few places that give doctors power over their social presence. With nearly 50% of all U.S. physicians as members, Doximity has emerged as the core professional profile for doctors and one that’s ... Continue Reading about 9 Secrets for Making the Most of Your Doximity Profile
Build It and They Won’t Necessarily Come
Just because you create something doesn’t mean that anyone will look at it. I taught at in an educator certificate program at Baylor College of Medicine recently. We were doing a hands-on drill on digital footprint and reputation management. When discussing our findings, one of the attendees concluded that just because you post something doesn't mean someone will ... Continue Reading about Build It and They Won’t Necessarily Come
Online Reputation – No Cure for Bad Medicine
I know a doctor of ill-repute. He spends his days worrying about his online reputation. In the doctor’s lounge between bites he pimps me on the latest service for righting the wrongs of an increasingly public world. “So V, (om nom nom) tell me what you (om nom nom) think of reputation.com (om nom nom)? Worth the coin or what?" Online reputation management is ... Continue Reading about Online Reputation – No Cure for Bad Medicine
LinkedIn as a Publishing Platform for Physicians
Today LinkedIn expanded its publishing platform to allow users to create and share long form posts. Before today, content creation had been a LinkedIn feature limited to a small number of LinkedIn influencers. The launch of this feature will be limited to 25,000 users and rollout worldwide will take place over the coming two months. Posts will appear as part of ... Continue Reading about LinkedIn as a Publishing Platform for Physicians
8 Ways a Doctor Can Become Public in Under an Hour
I frequently teach and speak to physicians concerning online reputation and digital footprint. Many with nothing to their name want to know how they can get started. Here’s how you can begin to take ownership of your reputation in under an hour. 1. Launch a LinkedIn page. Put a stake in the ground with a solid LinkedIn page. Be sure to include 1) photo 2) ... Continue Reading about 8 Ways a Doctor Can Become Public in Under an Hour