When I look on Twitter here's how I see physician authority and influence: Authority - These are the true leaders in medicine with deep knowledge, experience and credibility in their domain. These are the leaders among physicians. The power hitters. And not necessarily academics. Influence - Those with lots of followers or influence as determined by social ... Continue Reading about Physician Authority and Influence Online
This article in Stat, As social media ‘influencers,’ patients are getting a voice. And pharma is ready to pay up, raises questions about pharmaceutical supported patient influencers. An entire industry has cropped up to link drug makers with the industry’s own version of an influencer — people, usually patients, who have small but devoted followings and who might be ... Continue Reading about Patient Influencers: How Do We Protect Patients from Patients?
Very carefully. Using constrained media (apps where you don’t have enough room to really spell things out, like Twitter or Instagram) to pitch the products of companies that support us as physicians is tricky territory. How we handle conflict of interest with digital media needs discussion. Proper disclosure of conflict of interest is hard to achieve Solutions for ... Continue Reading about How Physicians Should Handle Conflict of Interest on Twitter
As doctors and health professionals take to public spaces like Twitter and Facebook to curate and create we face new challenges. One of the challenges is how to disclose our relationship to the organizations and products. How do we disclose conflict of interest in so many different kinds of venues? This is an issue for doctors who have growing platforms that ... Continue Reading about Disclosure, Doctors and Social Media
Should individuals with access to health consumers be obligated to disclose conflict of interest? Yes. But it’s far from the standard of care. It used to be that the only people with influence were doctors. As a consequence, doctors are held to a high standard. Now if I eat a Pfizer-sponsored doughnut at grand rounds it's becomes part of the public record. Which ... Continue Reading about Conflict of Interest and Medical Microcelebrities
I was on a panel recently where it was asked, 'What will become of the physician thought leader in the digital age.' It's an interesting question because it draws on what constitutes influence in the modern medical world. How do we determine who we listen to and how will digital communication change that? It used to be that influence in medicine was determined by ... Continue Reading about Physician Thought Leaders in the Digital Age