I spend a lot of time talking to doctors about their public presence. That’s everything that happens beyond the IRL space. Social media, internet, risk and opportunity. One of the biggest challenges for me is showing value. If you are charged with helping doctors improve their online presence, you need to help them understand what’s in it for them. Why should they ... Continue Reading about Visibility Creates Opportunity for Physicians Online
ThisISourLane Could Only Work for Doctors in 2018
If you look at physicians on Twitter over the past decade things have changed dramatically. When I look at ThisISourLane that has exploded over the past couple of weeks, it shows me how doctors have changed. We've cut our teeth. I got thinking about how this might have played out a few years back. I think of MedTwitter’s overall growth this this way: Ten years ... Continue Reading about ThisISourLane Could Only Work for Doctors in 2018
Stay in Your Lane – What the NRA Doesn’t Know About Doctors
This week when doctors weighed in on the escalating gun crisis the NRA suggested, 'stay in your lane.’ So then there were petitions, #thisisOURlane and images of blood-soaked trauma room floors. What the NRA doesn’t realize is that doctors increasingly don’t have a lane. Once restricted under the fluorescent glare of small exam rooms, physicians now are part of a ... Continue Reading about Stay in Your Lane – What the NRA Doesn’t Know About Doctors
Digital Health and the AMA Snake Oil
This week, James Madara, CEO of the AMA loosely referenced digital health technology as snake oil. He went one further suggesting it was the AMA that was going to save us from the looming threat of 21st century progress. It’s worth a read but for all the wrong reasons. The comments showcase the Shirky Principle: institutions will work to preserve the problem to ... Continue Reading about Digital Health and the AMA Snake Oil
Lockstep Medicine – Marching in Time with the Past
In medicine we are obsessed with lockstep medicine.... We idolize leadership but promote management. We marginalize vision while rewarding process. We worship list makers. We’re trained as responders not initiators. We propagate a culture of permission and seek to breed a generation precisely like the last. We believe that thought leadership and ... Continue Reading about Lockstep Medicine – Marching in Time with the Past
Outward Thinking Medical Leaders
I had coffee with the director of a local residency program. The topic of blogs came up and he couldn't see the value of a blog for their residency program. My most compelling case made his face quietly contort. Then I realized: There are those who look out and those who look in. There are the public and private, connected and disconnected. There are those who ... Continue Reading about Outward Thinking Medical Leaders