Google announced yesterday that they're breathing new life into health search. In an effort to move from an information engine to a knowledge engine, Google will soon be offering information specially curated by physicians from within The Knowledge Graph. For a company that’s declared itself less-than-invested in health care, this is a fascinating step. Here are ... Continue Reading about Google’s Evolution as a Health Knowledge Engine
Doctor Google, the Quack
For years we believed that Doctor Google would bring us the information we need. Tom Krazit at Gigom suggests that the party may be over. Search has become so algorithmically corrupt that its hard to understand or believe what we’re getting. The thing that gets me is that we’ve become such informed consumers in so many other areas of our lives. We buy organic ... Continue Reading about Doctor Google, the Quack
Can Google Help Us Choose Doctors?
Anyone involved in medical education should read Thomas Friedman’s, How to Get a Job at Google. Read the piece and think about how Google could help us choose doctors for medical school. Google’s criteria are centered on five areas: Cognitive ability. The ability to process on the fly. Leadership. Emergent leadership as opposed to traditional ... Continue Reading about Can Google Help Us Choose Doctors?
Should Doctors Google Their Patients?
I read in the New York Times that the vast majority of doctors Google their patients. I found this implausible. I consider myself a digitally sophisticated physician. Perhaps that's why I've never Googled a patient. The story, When Doctors 'Google' Their Patients by Haider Warraich, is worth a critical peek. Here’s why the vast majority of doctors don’t Google ... Continue Reading about Should Doctors Google Their Patients?
The Social Media Kabuki Dance
Emerging social media platforms appear to come with a requisite social media guru kabuki dance. The Platform appears. The Platform bows to the gurus looking desperately to publicize that they've been bowed to. The guru teases the masses with what they can't have. The masses get whipped into a frenzy. Scarcity, of course, makes the heart grow fonder and the network ... Continue Reading about The Social Media Kabuki Dance
How Many Places Can You Live?
My social life has been pretty simple. I have always kept 33 charts as my home base with Twitter as my main outpost. I flirt with Facebook. All of it's been manageable. But consider that I now participate in a SocialCast stream with an emerging research project at the University of Cincinnati Medical School. Doximity has a mobile product that's about to pop and ... Continue Reading about How Many Places Can You Live?