Gweneth Paltrow’s lifestyle site, Goop, has been at the center of a poostorm over its baseless medical quackery. You can catch up on my post from a few weeks ago where I describe the Goop Effect. A colleague suggested on Twitter that we should look at Goop and try to make sense of why they’re so successful. What is it that they’re offering that mainstream medicine ... Continue Reading about Can We Learn From Goop’s Cultural Storms?
Recently the New York Times unpacked Gwyneth Paltrow’s blockbuster lifestyle brand, Goop. Brilliantly written by Taffy Brodesser-Anker it shows how calculated controversy (generated in part by vagina steaming and coffee enemas) is part of the strategic plan for this 250 million dollar media company. Check out The Guardian follow-up that captures how Goop has built its ... Continue Reading about Goop Effect – How Outrage Drives Bad Health Information