The CNN Mayo Clinic hatchet job illustrates a dilemma faced by health care organizations. Specifically, the position hospitals find themselves in when wrongly accused of patient mistreatment. Those connected with the alleged mistreatment have the ability to say what they want without accountability. But health privacy law prevents hospitals from publicly defending ... Continue Reading about CNN, the Mayo Clinic and Healthcare’s Dialog Double Standard
The question’s important because it wasn’t long ago that doctors couldn’t say much. They could publish only in filtered places where the barrier to publication was high. Now publication is a button (credit Clay Shirky). You can’t control what someone publishes any more than you can control what they say. And with the immediacy and availability of modern ... Continue Reading about Are Hospitals Responsible for What Doctors Say?
Last evening I followed a live Twitter event that Baylor Scott and White Health conducted around a heart transplant. You can see the stream at #HeartTXLive. Rethinking live events in health care While I’ve not been a fan of live Twitter events, this one made me think. Social health events once conceived in dry, 3rd person narrative have evolved. High def images ... Continue Reading about Health Care and the Visibility-Value Continuum
Last fall while teaching at the Mayo Clinic Center for Social Media Residency, I sat with an hospital admin who asked me about her facility’s twitter and Facebook feeds. I told her it was a remarkable coincidence that everything created and shared was about her facility. She suggested it was because so many remarkable achievements came from her ... Continue Reading about When Hospitals Engage by Megaphone
At a meeting recently a communication professional asked what skill she should look for when recruiting doctors to write for her hospital’s blog. I didn’t hesitate. ‘Passion,’ I responded. Blogging over the long-term is a slog. You capture an idea, sketch it out, write, add links and tags, basic search optimization, post, promote and hope that it makes a small ... Continue Reading about Passion: What Hospital Blogs Should Seek
So you’re a hospital or a medical school, you’ve got a new blog that’s getting traction. But you want more of your doctors on board. You’ve reached out by traditional means, but not a lot of uptake. So what do you do? Your timing is great since doctors are increasingly venturing out into public spaces to write, record, converse and curate. They’re curious. ... Continue Reading about How to Recruit Doctors for a Strong Blogging Presence