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Hospitals

Stop Medical Distancing

July 7, 2020 By Bryan Vartabedian · Reading Time: 2 minutes

In light of the COVID-19 pandemic hospitals are facing catastrophic financial challenges. The American Hospital Association estimates a four-month impact of $202.6 billion in losses for hospitals and health systems - That’s an average of $50.7 billion per month. With these mounting losses some systems ands organizations have jumped on board with a media ... Continue Reading about Stop Medical Distancing

Tagged With: COVID, Hospital marketing, Hospitals

Hospitals, Patients, Social/Public Media

CNN, the Mayo Clinic and Healthcare’s Dialog Double Standard

August 16, 2018 By Bryan Vartabedian · Reading Time: 2 minutes

The CNN Mayo Clinic hatchet job illustrates a dilemma faced by health care organizations. Specifically, the position hospitals find themselves in when wrongly accused of patient mistreatment. Those connected with the alleged mistreatment have the ability to say what they want without accountability. But health privacy law prevents hospitals from publicly defending ... Continue Reading about CNN, the Mayo Clinic and Healthcare’s Dialog Double Standard

Tagged With: HIPAA, Hospital marketing, Hospitals, Social media

Hospitals, Physicians, Social/Public Media

Are Hospitals Responsible for What Doctors Say?

January 16, 2017 By Bryan Vartabedian · Reading Time: 2 minutes

The question’s important because it wasn’t long ago that doctors couldn’t say much. They could publish only in filtered places where the barrier to publication was high. Now publication is a button (credit Clay Shirky). You can’t control what someone publishes any more than you can control what they say. And with the immediacy and availability of modern ... Continue Reading about Are Hospitals Responsible for What Doctors Say?

Tagged With: Hospital marketing

Featured, Hospitals

Health Care and the Visibility-Value Continuum

February 17, 2015 By Bryan Vartabedian · Reading Time: 2 minutes

Last evening I followed a live Twitter event that Baylor Scott and White Health conducted around a heart transplant.  You can see the stream at #HeartTXLive. Rethinking live events in health care While I’ve not been a fan of live Twitter events, this one made me think.  Social health events once conceived in dry, 3rd person narrative have evolved. High def images ... Continue Reading about Health Care and the Visibility-Value Continuum

Tagged With: Hospital marketing, Hospitals

Hospitals, Social/Public Media

When Hospitals Engage by Megaphone

February 18, 2014 By Bryan Vartabedian · Reading Time: < 1 minutes

Last fall while teaching at the Mayo Clinic Center for Social Media Residency, I sat with an hospital admin who asked me about her facility’s twitter and Facebook feeds.  I told her it was a remarkable coincidence that everything created and shared was about her facility.  She suggested it was because so many remarkable achievements came from her ... Continue Reading about When Hospitals Engage by Megaphone

Tagged With: Facebook, Hospital marketing, Hospitals

Hospitals, Information, Social/Public Media

Passion: What Hospital Blogs Should Seek

August 12, 2013 By Bryan Vartabedian · Reading Time: < 1 minutes

At a meeting recently a communication professional asked what skill she should look for when recruiting doctors to write for her hospital’s blog.  I didn’t hesitate.  ‘Passion,’ I responded. Blogging over the long-term is a slog.  You capture an idea, sketch it out, write, add links and tags, basic search optimization, post, promote and hope that it makes a small ... Continue Reading about Passion: What Hospital Blogs Should Seek

Tagged With: Blogging, Hospital marketing

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Bryan Vartabedian, MD

Bryan Vartabedian, MD
Bryan Vartabedian is the Chief Pediatrics Officer at Texas Children’s Hospital North Austin and one of health care’s influential
voices on technology & medicine.
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What is 33 Charts?

With a mashup of curated and original content that crosses the spaces of digital health, media, communication, technology, patient experience, digital culture, and the humanities, 33 charts offers unique insight and analysis on the changing face of medicine.

Founded in 2009 as a center of community and thought leadership for the issues doctors face in a digital world, 33 charts was included in the National Library of Medicine permanent web archive in 2014.
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