So you’re a hospital or a medical school, you’ve got a new blog that’s getting traction. But you want more of your doctors on board. You’ve reached out by traditional means, but not a lot of uptake. So what do you do? Your timing is great since doctors are increasingly venturing out into public spaces to write, record, converse and curate. They’re curious. ... Continue Reading about How to Recruit Doctors for a Strong Blogging Presence
An Institution’s Responsibility to a Public Physician
We talk a lot about the responsibility of doctors to respect a certain standard when it comes to their public presence. I’ve suggested that we’re accountable to our communities, colleagues and our patients. Extreme views and rogue behavior have a way of reflecting badly on those around us. The question then becomes, what responsibility do institutions, colleagues ... Continue Reading about An Institution’s Responsibility to a Public Physician