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Physicians as Public Affairs Professionals

March 20, 2012 By Bryan Vartabedian · Reading Time: 2 minutes

For a long time doctors lived within the image of their institutions.  Medical schools, hospitals and organizations controlled what we knew and understood about doctors.  Pictures, quotes and messages were carefully crafted to project one image of a hospital and its staff.  And just a decade ago few physicians had a voice. Now every physician is potentially a ... Continue Reading about Physicians as Public Affairs Professionals

Tagged With: Hospitals, Media, Physicians

Physicians, Social/Public Media, Uncategorized

The 21st Century Physician Spokesperson

June 14, 2011 By Bryan Vartabedian · Reading Time: < 1 minute

I spoke with a physician friend recently about an offer to serve as a spokesperson for a small nutrition company. After getting off the phone I thought about the future of the physician spokesperson. I can't help but think that the way it's been done for a couple of generations is now out of synch with the way the world shares information. Company hires PR firm. ... Continue Reading about The 21st Century Physician Spokesperson

Tagged With: Facebook, Media, Physician, Twitter

Physicians

Should Twitter be Restricted at Scientific Meetings?

June 3, 2011 By Bryan Vartabedian · Reading Time: 2 minutes

This NCI Cancer Bulletin article on the use of social media at this week's American Society of Clinical Oncology is worth reading.  It showcases how a major medical organization sees social media unfolding at a national meeting.  I’ll be following #ASCO11 closely where some sources predict the Tweet count could reach 10-15,000. What caught my eye was discussion ... Continue Reading about Should Twitter be Restricted at Scientific Meetings?

Tagged With: Media, Medical meetings, Social media, Twitter

Uncategorized

Doctors Behaving Badly

December 28, 2010 By Bryan Vartabedian · Reading Time: < 1 minute

The media has no problem positioning physicians as bad actors.  Consider these headlines: Chicago Doc accused in baby’s death gets a little help from the klan or Vengeful doctor and his sheriff buddy face Texas-style justice. Of course, you think, this is the stuff born of the National Enquirer.  Actually, no.  The titles were generated by LA Times journalist and ... Continue Reading about Doctors Behaving Badly

Tagged With: Media, Medical error

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Bryan Vartabedian, MD

Bryan Vartabedian is a pediatrician at Baylor College of Medicine / Texas Children’s Hospital and one of health care’s influential voices on technology & medicine.
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What is 33 Charts?

With a mashup of curated and original content that crosses the spaces of digital health, media, communication, technology, patient experience, digital culture, and the humanities, 33 charts offers unique insight and analysis on the changing face of medicine.

Founded in 2009 as a center of community and thought leadership for the issues doctors face in a digital world, 33 charts was included in the National Library of Medicine permanent web archive in 2014.
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