The time is approaching when businesses will want to capture the eyes and minds of physicians in the social world. Throwaways and mailouts will give way to more current channels of communication. Friends in the health industry ask how they should be engaging physicians in the social space. The rules really aren’t much different but here are a couple of things the ... Continue Reading about Engaging Physicians in the Social Space
Pharma Names Doctors – Now What?
This was the year that Pharma names doctors. They have disclosed the names and payments of their physician consultants. Look here for physicians speaking and consulting with Merck, GlaxoSmithKline, Lilly, and Pfizer. Physician disclosure of conflict is important. It helps put a physician’s opinion and point of view into a context. Disclosure has long been the ... Continue Reading about Pharma Names Doctors – Now What?
Physician Detail Reps Selling … Health?
This is remarkable: The New York Department of Public Health is now using polished physician detail reps to approach doctors on issues of, well, public health. Polished, good-looking twenty something’s are being exploited in the name of the public good peddling information on domestic violence, cancer screening and immunization. While the department reports that ... Continue Reading about Physician Detail Reps Selling … Health?