Last month I spoke to a group of physicians about public presence. As serious academics, few of them had any measurable social presence. I’ve done this workshop dozens of times over the past several years and I’m adept at handling digitally naive groups. And during this session the theme was that visibility creates opportunity. Case-based and bolstered with powerful ... Continue Reading about Outward Facing Physicians
What Doctors Sell Online
Not long ago I connected a marketing acquaintance at a national meeting. He offered to look at my blog and give me some tips. We sat over coffee and he took me to task for my shortcomings. Where’s your pop up email registration? And what does 33 charts mean? I don’t know what that means. Are you tryin’ to be cute? Where’s your call to action? Where are your ... Continue Reading about What Doctors Sell Online
Chinese Public Physicians Gone Wild
When it comes to patient privacy and public platforms, it would appear that some Chinese physicians remain in the dark. In a bizarre demonstration of clinical conquest, this group mugged for a surgical selfie which fortunately created a backlash. You can read the full story over at WSJ | China. Apparently the surgeon-in-charge has not read The Public Physician. ... Continue Reading about Chinese Public Physicians Gone Wild
The Public Physician is Public
The Public Physician - Practical Wisdom for Life in a Connected, Always-On World, has landed. Here's the problem I'm trying to fix: While every doctor with a smartphone can publish their ideas to the world, we are completely unprepared to deal with what this all means. When it comes to public dialog, most of us know what the tools are, few of know the boundaries. ... Continue Reading about The Public Physician is Public
Finding Our Voice in the Public Space
If you have a moment check out this Healthcare Triage video series from Dr. Aaron Carroll. His thinking, synthesis, translation, and delivery of ideas is something to see. The Healthcare Triage series and his approach to common issues represents a great example of the public role physicians should play in the information age. Of course, it’s easier said than ... Continue Reading about Finding Our Voice in the Public Space
The Eye and Voice of the Public Physician
This post from Joyce Lee is worth a peek. It represents the growing importance of the public physician’s eye and voice. The short version goes like this: Last week HealthTap began a campaign suggesting that they had saved 10,000 lives. On the twittersphere the catchy suggestion saw traction. The most surprising people blindly RT’d. Even the New York Times sold ... Continue Reading about The Eye and Voice of the Public Physician