I just finished Content Rules by Ann Handley and C.C. Chapman. As you might imagine, this book is all about content. How to make it remarkable and how to give it wings. It was good for me. It made me think critically about what I'm making and where it ships. This is the closest how-to book that I’ve seen for businesses and individuals figuring out how exactly ... Continue Reading about Content Rules Book Review
We sometimes forget that public transparency can be scary. I’ve found this particularly true for doctors. And they tell me so. This tweet from MD Anderson’s Dr. Garcia-Manero hints that the daily digital repartee that I take for granted isn’t so easy for the newbie. This 33 charts comment came in today from a rheumatologist, Dr. Irwin Lim of BJC Health. It ... Continue Reading about Does Fear Keep Doctors from Social Media?
This study in the Journal of Medical Ethics caught the eye of the media this week. French medical residents believe that insufficient privacy protection on Facebook has the potential to impact the doctor-patient relationship. I’m not sure if this is brilliant or obvious. Here’s a fact: A patient’s knowledge about his doctor has the potential to influence their ... Continue Reading about Facebook – A Risk to the Doctor-Patient Relationship?
The latest entry in the pediatric blogosphere is Texas Children’s Hospital’s Medicine | Milestones | Miracles. It came in a soft launch yesterday with a flagship post from CEO Mark Wallace. It’s sharp. Nice clean interface. Nice clean name. Look for an eclectic mix of content reflecting the unique voices of America’s largest children’s hospital. Medicine | ... Continue Reading about Medicine | Milestones | Miracles – A Blog from Texas Children’s Hospital
I can’t sit through a social health meeting without hearing about Sermo and its 100,000 physicians. Unity Stoakes from Organized Wisdom recently mentioned the 100,000 doctor number on Mashable. It’s the requisite statistic. Sermo, by the numbers, is everyone’s favorite example of how all the physicians have hopped on the social media love bus. But when you think ... Continue Reading about Sermo’s 100,000 Doctors
I’ve always suggested that doctors have an obligation to be part of online dialog. We have a responsibility to make content. But is that what I should be selling to my colleagues? Perhaps getting doctors to listen is the critical first step to social media adoption by doctors. The idea hit home with me while watching this clip of Susannah Fox’s presentation to ... Continue Reading about It’s Good for Doctors to Listen