To fight misinformation around the coronavirus pandemic, the WHO (World Health Organization) recently joined TikTok. Crazy? Maybe not. When the public health arm of the United Nations joins the trendiest new social network you know something serious is going on. https://youtu.be/7Hvs_S9uMGY So what can we learn when the WHO joins TikTok? We can draw a couple ... Continue Reading about WHO Joins TikTok – Thinking Coronavirus and Communication
Nobody cares about TikTok. Just like no one cares about electricity. But we all care about is what electricity allows us to do. And people love how TikTok allows them to connect and creatively appear to the world. For health professionals this is one more piece in their communication wardrobe (if you wear this kind of thing). So our interest in ... Continue Reading about Nobody Cares About TikTok – But Everybody Loves Connection
TikTok health champions and skeptics are haggling on MedTwitter over its worthiness as a platform. It started with some bad physician actors posting stuff that was disrespectful to patients. The disagreement looks something like this: TikTok health skeptics say it’s a place where bad things happen. TikTok health champions argue that pinheads are not platform ... Continue Reading about TikTok Health Champions and Skeptics
When it comes to TikTok and health is it just for teaching and reaching teens? It looks that way. But don't count on it. Twitter was launched as a tool for ‘status updates’ — the idea was to tell the world when you were eating a ham sandwich. But that didn’t last long. We figured out that it was really good for sharing links and valuable information. The ... Continue Reading about TikTok and Health — How Will it Be Used?
Following a post last week about the benefits of immunization, Ohio pediatrician Nicole Baldwin became the target of a coordinated anti-vaccine attack on TikTok, Facebook and even her office. Her story then became the subject of mainstream media news. Of course, physicians as targets of the anti-vaccine mob is not new. Bloggers and early era social media ... Continue Reading about Anti-vaccine Attack on TikTok – Is Facebook Complicit?