I learned this only recently: people vary in how they like to consume their content. For the longest time I managed the distribution of my blog content passively: push it out on RSS and Twitter. Then let the chips fall where they may. But I have been ignorant to the fact that different people get information in different ways. There are those who use Facebook ... Continue Reading about People Consume Information Differently
We Control the Noise
A friend recently remarked that she was leaving Twitter. She was tired of the noise and reverberation. I hear this all the time. Social media is full of victims. Many claim they can’t keep up. Others don’t like what they hear. But we forget that we control what we allow in. We create our own echo chambers. We choose who we follow. We make a conscious ... Continue Reading about We Control the Noise
Should Doctors Tweet Between Patients?
Sometimes I have downtime in clinic and I peek in on Twitter. Is this a problem? It’s an interesting question because I think there are considerations for physicians and other health professionals. Let me say first of that the needs of my kids (in my home and in my clinic) are always met before my communication needs. Professional calls (barring ... Continue Reading about Should Doctors Tweet Between Patients?
Your Twitter Lists Define You (or why you should call me Gary)
In residency I worked with a pediatric cardiologist who thought my name was Gary. On rounds he would say things like, “Gary, what’s the normal QT interval in a newborn?” Or, “Let’s get a 15-lead EKG, Gary.” He never hesitated. He was so confident. I corrected him initially but ultimately I gave up. To him I was Gary. That was 1992.Fast forward to branding in the 2010 ... Continue Reading about Your Twitter Lists Define You (or why you should call me Gary)