A few months ago I signed up for Buffer to schedule tweets. Until that time, I had bought into the idea that scheduling a tweet was like sending a mannequin to a cocktail party. As it turns out, I have found it to be a real help in reaching the people. A couple of thoughts on why Buffer has worked for me. I read and collect at odd hours. Scheduling allows me ... Continue Reading about Why I Schedule Tweets
Shoa Clarke, a young physician from Boston, recently lamented Twitter’s pseudoscience problem. How, pray tell, can one compete in this cesspool of medical nonsense? It’s easy in principle. We compete with involvement. Every one of us bears the responsibility to chime in when nonsense prevails. The collective opinion of sensible practitioners has the capacity to ... Continue Reading about The Solution to Twitter’s Pseudoscience Problem
Seth Godin’s post, Noise Tolerant Media, is interesting. But he frames the Twitter in dated terms. Twitter as cocktail party? Sure. If you work like it's 2009. His broken assumption is that Twitter is an information source out of our control. But Twitter doesn’t make noise. We make it noisy by whom we choose to let in. Success with Twitter as an information ... Continue Reading about What Seth Godin Doesn’t Understand about Twitter
One of the fears of a public presence is the eventuality of having a mishap. The more you write, record and say, the odds are that there's something you'll say the wrong way. You may overstep a boundary within your professional community. You may screw up. This eventuality of error is a huge preoccupation for my peers. I caught this tweet from Chris Brogan ... Continue Reading about You Are Not Alone
I hear occasionally of medical schools that prohibit students from blogging or using tools like Twitter. But those trying to legislate the conversation don't realize how fragmented our channels of dialog have become. And the rules that are created never really make sense. Blogging is prohibited but long comments are fine. Twitter is verboten while Instagram, ... Continue Reading about You Can’t Stop Public Conversation
The more popular Twitter becomes, the more we hear about the mandate to participate. Those of us who've made the step feel like we've discovered something that everyone should do. We want our friends and coworkers to jump in with us. In the corporate communications world there's a shortsighted trend to 'make CEO's use Twitter.' The same pressure can be seen among ... Continue Reading about Is There a Physician Mandate to Connect?