I think perhaps our biggest challenge going forward is attention crash. Too much input. Too much noise. We’re trying to listen to too much. The problem is that as information explodes, we don’t scale. Keeping our eye on everything simply isn’t sustainable. Twitter gave many of us our first taste of real-time input. We were told that ‘listening to everyone’ ... Continue Reading about Can Google Plus Focus Our Signal?
There's a temptation to think of Twitter as it once was. As recently as 3 years ago there were very few physicians using Twitter. Early physician adopters enjoyed a tighter experience than today. Everyone followed everyone and actually finding another doctor was cause for celebration. It was a cocktail party - less a tool as much as a place to goof off. It was ... Continue Reading about Doctors and the Old Twitter
I spoke with a physician friend recently about an offer to serve as a spokesperson for a small nutrition company. After getting off the phone I thought about the future of the physician spokesperson. I can't help but think that the way it's been done for a couple of generations is now out of synch with the way the world shares information. Company hires PR firm. ... Continue Reading about The 21st Century Physician Spokesperson
This NCI Cancer Bulletin article on the use of social media at this week's American Society of Clinical Oncology is worth reading. It showcases how a major medical organization sees social media unfolding at a national meeting. I’ll be following #ASCO11 closely where some sources predict the Tweet count could reach 10-15,000. What caught my eye was discussion ... Continue Reading about Should Twitter be Restricted at Scientific Meetings?
You’ve got to excuse me. I've got this thing with Twitter disclaimers. I think we're like lemmings in the way we copy snippets of blind reassurance into our bios. I’ve suggested that the 911 blog disclaimer is a practical joke initiated by the legal community. 'These tweets are my own,' is the workhorse of disclaimers but I wonder what purpose it serves. What's ... Continue Reading about Should We Ditch Social Media Disclaimers?
A socially active friend recently stood trial as a defendant in a medical malpractice case. While he was never called out on any particular dialog, the plaintiff's attorney apparently gave him a hard time about his social media activity. Then I got to thinking: how would my tweets play before a jury? The thought is disturbing. An injury attorney doing his job ... Continue Reading about How Would a Plaintiff Attorney Use Your Tweets?