In residency I worked with a pediatric cardiologist who thought my name was Gary. On rounds he would say things like, “Gary, what’s the normal QT interval in a newborn?” Or, “Let’s get a 15-lead EKG, Gary.” He never hesitated. He was so confident. I corrected him initially but ultimately I gave up. To him I was Gary.

That was 1992.Fast forward to branding in the 2010 social space.Not much different, really.Be it absent-minded cardiologists or Twitter followers, we’re defined by how people see us.

And twitter lists can help you understand how you’re seen.

Twitter lists provide a spyglass into the minds of the people watching you. Check it out. As lists continue to propagate you can find out so much about how you project yourself. My listings are predictable. I’m found on healthcare and physician listings but I do wander a bit into pharma, tech, writing and social media.

While you may not like it, it is what it is. Or in the words of Jay Baer, you are what you are, not what you wish you were.

And you can call me Gary.

Pro tip: If you want to learn more about digital footprint and online reputation check out the Digital Footprint tag. Every post here on 33c has tags at the bottom of each post that pull you to other related content that you might enjoy. I keep them small so it doesn’t look obnoxious. But use them. I think you’ll like them.