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Social/Public Media

Why Nobody Follows Miss America

December 29, 2013 By Bryan Vartabedian · Reading Time: < 1 minutes

Twitter___chrisbrogan__Is_it_at_all_weird_that_a_former____Chris Brogan launched this question this morning.  It’s an interesting question that gets to the root of who we listen to and why.

While it does seem odd, I don’t know why this former Miss America lacks a proper Twitter audience.

Celebrities normally draw an audience because they’re celebrities.  Miley Cyrus, for example, doesn’t need to offer anything good.  She’s Miley Cyrus.  The rest of us bear the responsibility of creating some kind of value in order to draw an audience.  I suspect Miss Powell never reached the point where her celebrity status overshadowed the value of her curated offering.

Perhaps her following is a reflection of the times.  Unlike the early days of social dialog, people are paying attention to where they put their attention.

I certainly follow people who are nice.  But I have many meaningful relationships with folks that don’t involve my listening to their twitter feed.  More and more Twitter has evolved as a functional tool that involves tweaking and tuning to eliminate noise and get the human signal just right.

While I can’t speak for others, what Miss Powell offers isn’t up my alley.

And that’s why I don’t follow her.

If you liked this post might like this throwback from the 33 charts vault, To Unfollow is Human.  It seems I was thinking about human signal in 2009.

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Tagged With: Social media

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Bryan Vartabedian, MD

Bryan Vartabedian, MD
Bryan Vartabedian is the Chief Pediatrics Officer at Texas Children’s Hospital North Austin and one of health care’s influential
voices on technology & medicine.
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