There are only two things on the internet:

1. Content. The stuff that we look at.
2. Conversation. The the dialog that happens around the stuff we look at.

Consequently, there are only two things that you can do online:

1. You make the stuff that people look at.
2. You talk about the stuff that other people make.

It’s that simple.

There actually is a third thing on the internet: commerce. It’s the stuff we buy and sell. Commerce is neither content or conversation. It’s transaction. So call it the ‘three C’s’ if you like. I’ll credit my friend, Greg Matthews, for bringing the third C to my attention when I showed him the two C’s. I prefer the two C’s but acknowledge the third.

What else am I missing?