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Digital culture, Information, Social/Public Media

Two Tweets a Day – How to Create Value Over Volume

August 3, 2020 By Bryan Vartabedian · Reading Time: < 1 minute

Two tweets a dayWhat would happen if everyone listened more than they spoke? Here’s a thought experiment: If Twitter gave you a limit of two tweets a day, what would you share? How would you rethink what you send?

You would probably consider how you can make the most impact with limited access to your followers.

As Twitter has become more populated we have all become more tribal. And as tribes we identify and collect by pounding and walking to a similar beat. Community has evolved to busy speechifying in hopes of finding a kindred echo and a maybe a desperate shot of serotonin. More tapping creates the opportunity that someone out there will tap back.

But more tapping can be exhausting. As we all know.

With two tweets a day we might think carefully about how we can create more signal than noise. How we can deliver our followers value over volume.

With only two tweets how would you bring value instead of creating more echo?


If you liked this post you might like the 33 charts Attention Archives. It’s everything written here on bandwidth and attention. In fact, every 33c post has carefully selected tags way at the bottom of the post to help guide you to related writing on the site. Check it out…

Photo by Marat Gilyadzinov on Unsplash

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Tagged With: Attention, Twitter

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Bryan Vartabedian, MD

Bryan Vartabedian is a pediatrician at Baylor College of Medicine / Texas Children’s Hospital and one of health care’s influential voices on technology & medicine.
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