Last night during the Social Media & Health Care Twitter Conversation the issue of swine flu surfaced. So I took to my soap box to point the finger at the hysteria created this week on Twitter. While I’m juiced about the potential for social media to influence the delivery of health information, I was disappointed with the noise created surrounding the Aporkalypse.

Then, in his infinite social media wisdom, Ed Bennett suggested that he hadn’t heard much noise. He follows smart people. Wow.

Now I adhere to the Armano Human Feed model which suggests that we all employ an army of agents to scour the noise of the infosphere to create a clear signal. I understand this but apparently have more work to do. The swine flu showed I have a little fine-tuning to do with my signal.

My mom once told me that we choose our friends. Ed reminded me that we choose who we follow.