This blog was easier when no one was watching.

Let me explain.

I started this whole thing for myself. To put my thoughts together. Then I realized that there’s value to sharing ideas before they’re fully baked. While you may enjoy this, it’s really for me. You’re a spectator.

But I started running into problems when I learned who was watching. I got pulled into writing for an audience which I suspect is a natural sequence.

Now I think, ‘Is this worthy of so-and-so who reads?’ ‘Mr. Man from The Atlantic won’t like me when I say such-and-such.’

So then I hold back because I think what I think may not pass muster. Writing here is like singing in the shower. I’m strangely better when I think no one’s watching. Or reading.

But what got me this far was what I did to shape what was in my head. The irony is that when I stick to that more people come around.

A couple of other things:

I write less for traffic and more for both of us. I believe the best search optimization strategy is good stuff.

More than more readers I want the right readers. When I build ideas and concepts in public the right people find me. And when the right people find me things happen. That’s the real benefit of public thinking.

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