epatientdaveOf course, according to The Mayo Clinic. They’ve been leading medicine for decades, so why wouldn’t they lead here? Today, The Mayo Clinic announced that e-Patient Dave deBronkart would serve as the 2015 Visiting Professor:

Patient engagement and empowerment is a natural extension of Dr. Will Mayo’s vision of a medicine as a cooperative science. We are therefore honored to announce Dave deBronkart (aka “e-Patient Dave”) as our 2015 Visiting Professor to help spread this powerful message. We look forward to his March, 2015 visit!

This represents a milestone for the medical profession in recognizing the emerging role of the patient in education.  Congratulations to Dave deBronkart for once again serving as an ambassador and pioneer. He has spent the better part of the past decade shaping the voice of a population once marginalized by medicine.

In a related note, the patient voice in medical education has received recent attention from the education community through Stanford’s Medical Education in the New Millennium. Next year, Larry Chu’s MedX | Ed conference promises a heavy patient influence in helping to shape a new generation of providers.

The growing voice of the patient in medical education is a natural derivative of the mature voice of the patient in the clinical encounter.

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TPP_PDFThe Public Physician – Practical Wisdom for Life in a Connected, Always-On World, has landed.

Here’s the problem I’m trying to fix:  While every doctor with a smartphone can publish their ideas to the world, we are completely unprepared to deal with what this all means.  When it comes to public dialog, most of us know what the tools are, few of know the boundaries.  Hopefully you’ll pick up a copy to help smooth the way.

Here are a few ideas about how I’m approaching this project:

Who’s The Public Physician for?  Doctors new to social media, blogging and public dialog. It does have value for more seasoned social doctors looking for some reassurance that they’re on the right track.  Other professionals in marketing and communication might find it helpful in understanding what docs can do with their public voices.

Why I’m distributing on TinyPass.  Think Kickstarter but without all the fancy prizes.  If The Public Physician gets traction, I will reinvest in a cracker jack structural editor, layout designer, cover artist and customization/distribution service for Kindle, iBooks, etc.

I’ll pivot with your feedback.  I desperately need input.  I plan to pivot and revise adjusts based on feedback. Is there a direction that I should take?  What works, what doesn’t — from core content to editorial design.  Many of you know my thinking and writing, what would represent a good chapter or subheading under a current chapter?  I’m looking for brilliant input on helping doctors interface with e-patients, for example.

Bonus acknowledgments.  I don’t have an acknowledgment section currently but will add one, likely with the next iteration/edition or two.  If you deliver some thought through insight and recommendations I’d love to put you in the acknowledgements.

Free updates.  For those who purchase The Public Physician, subsequent updates and editions will be free of charge so long as it remains for sale on TinyPass.  I expect to release a bigger, updated version in the spring (or sooner) depending on interest and feedback.  While it isn’t a subscription, if it grows as I imagine, it will have the feel of a subscription.

I hope you enjoy The Public Physician.  You can buy it on TinyPass or learn more about it here.  If you chatter on Twitter, feel free to throw in #PublicMD

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Doctors and the Private-Professional Divide

October 21, 2014

Video and communications expert Drew Keller spoke this afternoon at the 6th Annual Health Care Social Media Summit at the Mayo Clinic. He described the experience of working with doctors and suggested that they have two modes of communication: private and professional. In private, and with patients, they have natural, easy ways of using language, expression, and […]

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Repurposing Content | What’s Old is New Again

October 20, 2014

Those of us who write things for public consumption all face the same challenge: what do we do with it after it’s published? Once something hits the information stream it passes along from public view never to be seen again. But it can be repurposed. Today at The Mayo Clinc Center for Social Media Residency, […]

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Announcing edX Medicine in the Digital Age

October 2, 2014

In 2012, the Medical Futures Lab offered Medicine in the Age of Networked Intelligence, a powerful 50,000 foot view of medicine and its radical disruption.  The course was huge success and drew the attention of the social health community well beyond the confines of Rice University and the Texas Medical Center.  I was thrilled to […]

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I’ve Got Friends with Low Platelets

October 1, 2014

If you’ve ever Googled, ‘Why does my stool look like BBQ sauce?’ then you may want to check out this latest production from ZdoggMD. Here the plight of the thrombocytopenic e-patient is played out in a brilliant Garth Brooks parody.  Acoustic guitar complete with spleen percussion.  This may be ZDogg’s best stuff to date. After […]

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Medicine X | Ed – A New Conversation in Medical Education

September 10, 2014

I’ve been fortunate enough to attend Stanford Medicine X over the past 4 years.  Each year I’m surrounded by the most remarkable people and ideas.  And each year I think: What are we doing to bring these ideas to medical students? I think we’re closer. A natural evolution into medical education This weekend marked the […]

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App Crowdsources Assistance for Arrest Victims

August 24, 2014

If you need evidence that social networks can save lives, have a look at PulsePoint, a crowdsourcing app for connecting cardiac arrest victims with assistance. As reported in Re/code this morning, PulsePoint’s free app connects to local 911 call centers and alerts users when there is someone nearby in need of CPR.  PulsePoint users get […]

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Social Health’s Sewer of Self-Interest

August 22, 2014

There’s an affirmation bias in public dialog.  We only like things.  Facebook, for example, only offers Like button.  To dislike is not PC. Perhaps we can thank the marketers.  In social’s early history, we took our cues from marketing professionals who were the early adopters in the use of new media.  They’ve traditionally lead the […]

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Twitter’s New Paternalism

August 21, 2014

Twitter has changed its policies such that it is now putting tweets into your timeline based upon who you are connected to and what they feel is relevant.  The algorithms for relevance are a mystery, however.  The official explanation can be found at What is a Twitter timeline? Daniel Graf, Twitter’s new product boss, put it […]

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