Welcome to The Public Physician – a field guide to life in a connected, always-on world. Consider it the ultimate guide for life as a physician online. It’s everything you need to know to master your digital presence.

Public Physician Basics

Why an online guide for doctors?

The case for a doctor’s online presence

What’s a public physician?

How to be a Public Physician

Physician Identity, Purpose, Brand and Audience

Naming your social media profiles

Find a digital mentor

Physicians need a digital map

Your media superpower | Find what you create well

The Communication Wardrobe | Where Will You Put Your Ideas?

Digital footprint | How the world understands you

Platforms, Places and Spaces

Public profile basics

The physician’s guide to Doximity

How to build a medical power presence on LinkedIn

The Physician’s Guide to Twitter

Doctors and Patients Online

Talking about patients online

When patients review doctors online

When patients want to talk to doctors online

Patients as friends and connections online

PRIP – Privacy, Respect, Intent, Perception

Public Perception – How Do You Look Online?

Boundaries as a physician online

Digital influence – How doctors should handle conflict of interest

Your public presence and your employer

Perception trumps reality – Why not to tweet between patients

Understanding context collapse

Master Skills for the Public Physician

Twitter at medical meetings – How to master the backchannel

Updated February 2020