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The Public Physician | A Guide to Life in a Connected World

Welcome to The Public Physician – a field guide to life in a connected, always-on world. Consider it the ultimate guide for life as a physician online. It’s everything you need to know to master your digital presence.

Public Physician Basics

Why an online guide for doctors?
The case for a doctor’s online presence
What’s a public physician?

How to be a Public Physician

Physician Identity, Purpose, Brand and Audience
Naming your social media profiles
Find a digital mentor
Physicians need a digital map
Your media superpower | Find what you create well
The Communication Wardrobe | Where Will You Put Your Ideas?
Digital footprint | How the world understands you

Platforms, Places and Spaces

Public profile basics
The physician’s guide to Doximity
How to build a medical power presence on LinkedIn
The Physician’s Guide to Twitter

Doctors and Patients Online

Talking about patients online
When patients review doctors online
When patients want to talk to doctors online
Patients as friends and connections online
PRIP – Privacy, Respect, Intent, Perception

Public Perception – How Do You Look Online?

Boundaries as a physician online
Digital influence – How doctors should handle conflict of interest
Your public presence and your employer
Perception trumps reality – Why not to tweet between patients
Understanding context collapse

Master Skills for the Public Physician

Twitter at medical meetings – How to master the backchannel

Updated February 2020

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What is 33 Charts?

With a mashup of curated and original content that crosses the spaces of digital health, media, communication, technology, patient experience, digital culture, and the humanities, 33 charts offers unique insight and analysis on the changing face of medicine.

Founded in 2009 as a center of community and thought leadership for the issues doctors face in a digital world, 33 charts was included in the National Library of Medicine permanent web archive in 2014.
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