Or is it just part of the background? Cyber-swami Fred Wilson has suggested that ‘the social media phase’ of the internet is over. This is important because so many within my reach continue to proselytize on social tools as the next big thing. And despite the vast numbers of technologically frightened physicians who continue to play catch-up, none of this is new anymore. It’s part of the landscape.

Shel Israel called this nearly 5 years ago when he suggested that social had achieved the status of the fax machine.

And I’ll eat the dog food: When I give 33 charts a facelift this year you’ll see ‘social media’ gone from my tag line.