It was only a matter of time before we saw the appearance of an Epic parody account. Check out EpicParodyEMR on Twitter. More importantly, check out how it gets shared.

It’s short format red meat for angry doctors.

Parody accounts tell a bigger story about physicians than any documentary or long-form New York Times article. Online culture has created a million little ways for doctors to narrate their experience and vote up their feelings. I’s a backhanded validation of what health professionals feel melded into the Twitter conversation stream.

We’ll see how long EpicParodyEMR keeps its momentum. While it’s hardly sharp satire, this kind of snark around one focused product is hard to keep fresh. And it looks like they’re loosely on the run. Yesterday they were @EpicEMR. Today @EpicParodyEMR. Expect further mutations.

I wonder how long it will take Epic to approach Twitter about @EpicParodyEMR’s use of its branded likeness in the banner photo?

Check out everything else Epic on the 33 charts Epic Archives.