I know this woman – a physician.  She spends a lot of time on Twitter. She has a Tumblr presence but it’s sparse and not very memorable.  All day long she polishes her Twitter presence.  She’s everyone’s friend.  And to her credit she’s a wonderful curator.  We caught up recently and she wanted to know how she could bring herself to the next level. Despite her time and investment in the latest real-time social tools she felt that her ideas didn’t get the traction that they deserved.

Here’s what I suggested:  Twitter works for interaction and dissemination. But ultimately you have to create the stuff that defines you.  Retrievable text, video and audio is where your ideas will live.

It’s about content, not Klout. You can share and engage, but it’s what you make that lasts.