I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume.

For me it’s all about the economy of my workflow and attention.  Thinking I’m about to read something only to be forced somewhere else is cumulatively exhausting.

Ditto for those PR agency filter farms that scrape names, titles and a little bit about other people’s content so that they can hammer social feeds and drag you through their site to get to an interesting story.

I’m a huge fan of Scoopit.  Connect me to your curated collections.  But if it’s a story you want me to see, just show me to the story.

You can disagree with me ‘til the cows come home.  But remember that your audience is always right.