33 charts is excited to have Doximity as our featured sponsor this week.
Frustratingly, much of what appears about physicians online is out of our control. There are only a few places that give doctors power over their social presence. With nearly 50% of all U.S. physicians as members, Doximity has emerged as the core professional profile for doctors and one that’s totally within physician control. It’s the first place I go to update my professional status as it changes.
While you may already be a member, do you know how to make the most of your Doximity account? Here are nine pro tips to help you make the most of your Doximity physician profile:
1. Let Doximity scour the web for you
Patients and professionals never stop searching for information on physicians online. Your public facing professional profile represents a 24/7 representation of who you are and what you’ve accomplished. While keeping everything updated can represent a big challenge for all of us in medicine, Doximity does the heavy lifting. The professional network scans the Web for the latest information on publications, awards, and speaking engagements related to your professional CV. The average physician’s profile receives 30 automatic data updates each year from Doximity. If you’ve been away from your Doximity profile for a while, log in and check it out.
2. Take a top-secret shortcut
It’s not publicized, but Doximity will upload your CV information for you. Just send over your most recent resume to email@example.com and their crackerjack team of CV elves will do all the work. The average curriculum vitae received by Doximity is 21 pages long—that’s a lot of typing you get to skip. Since about 85% of Doximity profiles appear on the first page of a Google name search, you should maximize the chances that your hard work gets connected to your name.
3. Add “clinical interests” to make your profile more interesting
You should list your clinical interests in your Doximity profile. Just start typing and Doximity will provide you an intelligent list of commonly selected clinical subjects. Here’s why these interests are important: They allow more targeted outreach for referrals and better news curation with Doximity’s DocNews delivery.
4. Claim your very own custom URL
Click “Edit” on your Doximity profile and you’ll see a section to claim a custom link at the top. You can shorten your link and optimize it for your own expertise. Include your Doximity profile link in your email signature, on other social media profiles and in your bio when you speak/publish to boost the quality of your professional presence online. Your Doximity profile should represent who you are and what you’re about. This link offers a simple, consolidated connection to that information.
5. Get recognized by U.S. News & World Report
Did you know that your U.S. News & World Report physician profile automatically refreshes anytime an update is made to your Doximity CV? The two companies have a partnership where Doximity physician data instantly transfers to the U.S. News Doctor Finder service. If you don’t take advantage of this you’re just crazy.
6. A picture is worth a thousand clicks
A quality headshot has become a key element in every online profile. Make a good first impression by choosing a headshot that’s clear, professional and high-resolution. Your headshot should probably be updated at least every two years. While Doximity will find and suggest photos to match your profile automatically, uploading your own is a best practice. Doximity profiles with photos appear first in search results and get more interest than those without pictures.
7. Make yourself automatically available to new job opportunities
There are over 175,000 job offers sent to physicians each year on Doximity. Get matched with the best jobs by indicating your salary and career preferences in the Doximity “careers” section. You can select specific areas where you want to work (Hawaii!) and can choose between full-time, part-time and locum tenens. Each opportunity is highly targeted, with physicians only receiving a handful of offers specifically matched to their CV each year. Plus, recruiters are required to provide a salary range with each job message.
8. Make a speech
Doximity alerts you when your work is being discussed in online physician conversations. Plus, you can expand the reach of your content by adding a presentation to your Doximity profile. Any PDF, PowerPoint or Word file can be embedded in your CV. You might upload slides recently presented at a medical conference or share a preview of the first chapter of your upcoming book with colleagues. Do you have even more to share? Post your Twitter feed, blog, video clips, kickstarter campaigns or any other social sites in the “Links” section at the bottom of your profile.
9. Your Doximity profile works for you—keep it updated
After you’ve updated the information on your Doximity profile, turn your attention to establishing your professional network. Doximity members have an average of 53 professional connections on the network—can you do better? Connect with alumni from medical school and residency training. Reach out to your referral network on the platform. Set Doximity to share your direct contact information within your private network and you’ll be amazed at how quickly new opportunities start to arrive from colleagues.
While LinkedIn once served as home base for my bio and critical information online, Doximity now serves as my core presence online. You can check out how I’ve shaped my bio. You’ll also notice reference to an editorial published in this month’s journal, Pediatrics. That citation populated by itself right onto my profile. Check it out and then let me know how you’ve shaped your Doximity profile.