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Information, Social/Public Media

Word Constraint 500 – How the World Consumes Media

February 11, 2014 By Bryan Vartabedian · Reading Time: < 1 minute

word constraintQuartz, one of the web’s fastest growing publications, recently shared that their success stems from understanding that published content must be under 500 or over 800 words.  Otherwise they’re stuff is too long to share and too short to be in-depth. This word constraint foreshadows where we are headed in terms of media consumption.

Perhaps they understand that readers now consume in chunks.

I’ll second this and add that there are few writers (and fewer doctors) who can carry a digital consumer to 800 words and beyond.

Keep it simple.

h/t @joyclee, my fav curator.

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Bryan Vartabedian, MD

Bryan Vartabedian is a pediatrician at Baylor College of Medicine / Texas Children’s Hospital and one of health care’s influential voices on technology & medicine.
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