I recently read The Emperor of All Maladies, by Siddhartha Mukherjee, a rich account of how modern medical science has come to understand and treat cancer. Cancer, I learned, is largely a preoccupation of modern times. Cancer was hardly a concern before the early 20th century when pneumonia and tuberculosis were the number one killers. We now live long enough to ... Continue Reading about Book Notes: The Emperor of All Maladies
Book Notes: Poke the Box
Poke the Box is Seth Godin’s latest book/manifesto. This is different from his other books in that it runs only 70 pages and is published as part of a new venture with Amazon called The Domino Project. You may remember last year Seth Godin rocked the world by suggesting he was done with mainstream publishers. This is where he’s landed. Poke the Box is a short, ... Continue Reading about Book Notes: Poke the Box
Book Notes – The Rational Optimist
I just finished The Rational Optimist by Matt Ridley. And here’s the good news: The world apparently isn’t screwed. Listening to the pessimists who have hijacked the public discourse I would have thought otherwise. This book is powerful. In a work that covers the sweep of human history from the Stone Age to the Internet, Ridley offers up a rich assessment of ... Continue Reading about Book Notes – The Rational Optimist
Why I Review Books on 33 charts
True confessions: I like to read to read books. Sure I read blogs, but a select few. Beyond that, it’s books. Books give me big picture thinking. I read about one a week and would do more if I had the time. Right now I’m reading The Rational Optimist by Matt Ridley. It’s about as big picture as you can get. Here’s why I like to read and share: Books ... Continue Reading about Why I Review Books on 33 charts
Book Notes: Unmarketing
I just finished Unmarketing by Scott Stratten. It’s a collection of 56 rich microchapters with actionable teaching points and lessons on how to use social media to engage with your market in an authentic and personal way. It is well-suited for the novice figuring out social media but contains enough advanced material to satisfy the more seasoned ... Continue Reading about Book Notes: Unmarketing
Book Notes – Making Ideas Happen
I recently read Making Ideas Happen by Scott Belsky. It’s a book intended to help you bridge creativity to execution. So what’s a physician doing reading a book on creativity? That’s for artists, writers and marketing types, no? Well beyond my diurnal preoccupation with vomiting and diarrhea, I see myself as a creative. A creative is someone who creates ideas ... Continue Reading about Book Notes – Making Ideas Happen