As I suggested in 2014, we are seeing the rise of a creative class in medicine. These are health professionals hell bent on making, breaking, and bending healthcare.
Enter Bon Ku and Joyce Lee in today’s New York Times – Design Thinking for Doctors and Nurses. They see the world differently. More importantly they see the problems of medicine differently. Then they apply solutions based on design thinking. Bon has initiated the first design curriculum for a medical school. Joyce is a national treasure. She should live in the National Library of Medicine.
Doctors traditionally walk in lockstep. Do as the generation that came before. Not these guys. They’ve taken medicine’s basic challenges by the private parts and are making an example of convention. White men in white coats with white hair stand back. There’s a profession to shape.
I could spend the rest of my profession watching these two. In fact, I think I will.