Today LinkedIn expanded its publishing platform to allow users to create and share long form posts.  Before today, content creation had been a LinkedIn feature limited to a small number of LinkedIn influencers.  The launch of this feature will be limited to 25,000 users and rollout worldwide will take place over the coming two months.

Posts will appear as part of user profiles.

This is a huge development because it allows the average physician to have a space to create and share substantive thinking that previously had nowhere to live.  And that writing can exist tightly connected to a public profile that physicians are finding easy to adopt.

While a LinkedIn profile should be centered around a powerful biography, this new feature will allow more latitude in understanding what makes someone tick.  As much as what you’ve done, it’s powerful to see how you think.  Add this to feature to my recent thinking, 8 Ways a Doctor Can Become Public in Under an Hour.  It should represent a powerful way to boost your digital footprint and begin to tackle the beast of online reputation management.

While sites like Kevin MD remain excellent surrogate platforms for content creation, the new LinkedIn feature will represent an easy point-of-entry for the doctor  interested only in occasional posting.

I’ll follow up tomorrow with some other ideas brewing around this development.  You can read the LinkedIn release here.