This KevinMD post by Tobin Arthur on online reputation management is well done. After some thought, I feel a simple approach would be to boil physician online reputation management down to two realities: 1. You have no control over what people say Discouraging. But think of it this way: While you can’t control what people say, you can influence what people say ... Continue Reading about Physician Online Reputation Management – 2 Realities
Why Doctors Should Use LinkedIn
Last week I wrote about why doctors don’t use LinkedIn. While the post intended to break down why doctors weren’t inclined to use LinkedIn, I never meant to suggest that it can’t be helpful for practicing physicians. Enough people messaged me and commented (here and on Better Health) that I feel I should address the issues of doctors and LinkedIn with a broader ... Continue Reading about Why Doctors Should Use LinkedIn
Your Twitter Lists Define You (or why you should call me Gary)
In residency I worked with a pediatric cardiologist who thought my name was Gary. On rounds he would say things like, “Gary, what’s the normal QT interval in a newborn?” Or, “Let’s get a 15-lead EKG, Gary.” He never hesitated. He was so confident. I corrected him initially but ultimately I gave up. To him I was Gary. That was 1992.Fast forward to branding in the 2010 ... Continue Reading about Your Twitter Lists Define You (or why you should call me Gary)