This Seattle Mama Doc 101 video by Wendy Swanson as been floating around Google+ over the past couple of days. Of course, YouTube is a great way to reach folks. What caught my attention is how it’s done here.
- It makes a promise. Wendy’s pediatrics in a minute clips make a promise not to eat our time. It recognizes that we have limited bandwidth. Most of us can commit to a minute or two.
- It’s focused. It doesn’t try to be too much. It’s just sun safety in babies. And the key points are bulleted in the video’s open space.
- It brings energy. There’s an element of excitement and enthusiasm that keeps me hooked.
Those who package health information for the masses can take a lesson from Wendy: Keep it short, focused and deliver it like you care.
And maybe that’s a lesson that translates beyond video.