This is big: The 2011 SXSW Accelerator is expanding in 2011 to cover health. I’m honored this year to be on the SXSW Accelerator Advisory Board and we’re looking for great companies in need of big exposure. SXSW Accelerator is part of the SXSW Interactive Festival taking place March 14-16 in Austin, Texas. For the uninitiated, SXSW Accelerator Presented by ... Continue Reading about Health Tech Startups – 2011 SXSW Accelerator
Let the Patients Speak
It seems some doctors want to keep their patients quiet. Some practices have imposed mandatory gag orders that prevent patients from posting commentary on rating sites like Yelp or Angie’s List. This is insane. Let the patients speak. The suggestion that you can control public dialog reflects an embarrassing misunderstanding of the how the world shares ... Continue Reading about Let the Patients Speak
How Medical Societies Can Stay Relevant
How relevant are professional physician organizations in 2010? Why should a doctor join the American Medical Association or any other local physician organization? As the freestanding medical practice in the United States becomes part of 20th century history, the question is almost profound. I believe as the role of the physician changes over the coming ... Continue Reading about How Medical Societies Can Stay Relevant
Book Notes: Unmarketing
I just finished Unmarketing by Scott Stratten. It’s a collection of 56 rich microchapters with actionable teaching points and lessons on how to use social media to engage with your market in an authentic and personal way. It is well-suited for the novice figuring out social media but contains enough advanced material to satisfy the more seasoned ... Continue Reading about Book Notes: Unmarketing
The Doctor’s Digital Dashboard
I sometimes imagine how I might be working in the future. I suspect there will be a convergence of the EMR with social types of communication. It might go something like this: I see a patient and record basic information to a tablet at the bedside. I complete my record at my workstation which syncs with my tablet. At my workstation I have a large flat screen ... Continue Reading about The Doctor’s Digital Dashboard
We Control the Noise
A friend recently remarked that she was leaving Twitter. She was tired of the noise and reverberation. I hear this all the time. Social media is full of victims. Many claim they can’t keep up. Others don’t like what they hear. But we forget that we control what we allow in. We create our own echo chambers. We choose who we follow. We make a conscious ... Continue Reading about We Control the Noise