We hear a lot about the pioneering efforts of social media maven Scott Monty at Ford Motor Company. He’s where the influencers are (even outside the Hilton at SXSW offering free rides). Forget what he’s doing for the Ford brand, his story alone makes business news. I'm a physician and I follow him. So where’s the Scott Monty of health care? I’m still looking. It’s ... Continue Reading about Where’s the Scott Monty of Healthcare?
This is remarkable: The New York Department of Public Health is now using polished physician detail reps to approach doctors on issues of, well, public health. Polished, good-looking twenty something’s are being exploited in the name of the public good peddling information on domestic violence, cancer screening and immunization. While the department reports that ... Continue Reading about Physician Detail Reps Selling … Health?
So the other night I was contemplating my dilemma about switching from Typepad to Wordpress. I floated the question out on Twitter and received within 10 minutes about 13 responses (via feed and DM) on what I should do. Most of these responses were from smart folks who know more than I do. Not all agreed but the majority offered similar advice. There was some ... Continue Reading about Medical Crowdsourcing on Twitter
What’s going on over at ABC’s Good Morning America? In just over a week GMA has received three miserable reviews from the health care journalism watchdogs at Health News Review. The site polices health journalism and reports on reliability and accuracy. GMA’s stories on laser cures for nail fungus, HPV DNA testing as a replacement for the PAP smear, and coronary ... Continue Reading about Chasing Fuzzy Medical Journalism
If you want to know about hospitals and how they’re using social media, you should check out Ed Bennett. He’s making a career following the social media habits of hospitals. And these are the latest stats showing that Twitter use is among the rise and recently edged out YouTube as the platform of choice in U.S. Hospitals. The trend is remarkable. So how many ... Continue Reading about Hospitals Love Twitter
I’m quoted this week in American Medical News on the subject of physician branding. I picked up on it this afternoon when someone in my Twitter feed suggested in exasperation that, “now we’re branding physicians…” But doctor brands are actually a thing. Actually, physicians have always had their own brands, we just don’t think of doctors that way.For the uninitiated, ... Continue Reading about Doctor Brands